Course Type | Date | Duration | Price | Action |
---|---|---|---|---|
Product Management | Oct 16th-Nov 18th 2024 | 4-5 Weeks (Monday-Friday 8-10pm) | Enrol Now |
Course Description
The Product Management course is designed to provide participants with the essential skills and knowledge needed to succeed as a Product Manager. The curriculum progresses from foundational principles to advanced professional competencies. By the end of the course, participants will be equipped to effectively perform the role of a Product Manager in real-world situations. The course covers key skills and capabilities, including:
- Identifying and articulating user needs
- Conducting competitive and market analyses
- Defining a clear product vision
- Developing products using Scrum, Agile, and Kanban methodologies
- Guiding and creating wireframes, mockups, and prototypes
Course Outline:
Module 1
Product Strategy
- Product vision and goals
- Developing and launching new products
- Developing a product hypothesis and user personas
Module 2
Agile Product Management
- Product development process & Aligning with Organization Strategy
- Lean Product Management, what is it?
- Agile Product Development
- Scrum & how it works in Product Management
- Kanban in Product Management
- Waterfall & how it works
Module 3
Design Thinking
- Designing & Running Experiment
- Conceptualizing Solutions
- Defining Success and Measuring Result – All about Metrics
- Review & Recap
Module 4
Project Management for Product Managers
- What are Epics
- User Stories & Acceptance Criteria
- Estimations & Velocity
- Prioritization
- Road-mapping – scratching the surface
- Review & Recap
Module 5
The Product Manager and Stakeholders
- Working with Designers, Engineers, QA, Operations, Sales & Marketing, Leadership, etc.
- How to communicate as a PM across your organization
Module 6
Go-to-Market Strategy and & Post Go live Analysis
- Test environment demo & post demo analysis
- UAT environment go-live & post go-live analysis
- Production environment go-live & post go-live analysis
- Handing over to operations
Module 7
- Capstone Project: Bringing it all together
Course Objectives:
Upon completing this intensive course, participants will be able to:
- Define and outline Strategic Planning, Execution, and Product Launch.
- Identify and specify market requirements and the role of product management.
- Recognize the major tasks facing today’s product managers, including:
- Analyzing the market
- Developing objectives and strategies for the product or service
- Making decisions about price, advertising, promotion, channels of distribution, and service
- Demonstrate a thorough understanding of both theoretical and practical aspects of product management and product marketing management, encompassing underlying concepts, principles, and terminology.
- Evaluate and implement various aspects of product management and product marketing management strategies, including:
- New product development through product elimination
- Start-up companies through established organizations
- Understand product life cycle considerations and differentiation.
- Understand product marketing and product planning.
- Comprehend the stages of the Product Life Cycle (PLC): Development, Introduction, Growth, Maturity, and Decline.
- Identify Product Lifecycle Management (PLM).
- Develop product roadmaps.
- Create differentiated product positioning.
- Specify and manage the creation of customer-specific products.
- Define new products and gather product requirements (New Product Development).
- Translate feature requirements into engineering specifications.
- Lead teams to ensure execution towards product objectives.
- Bring new products to market.
- Develop product sales tools and collateral.
- Understand the product launch process.
- Develop a sustainable Product Management Framework to grow revenue and gain market share.
- Enhance your skill set.
- Gain more credibility and recognition.
- Follow a structured learning path.
- Increase your product’s success.
- Exposure to industry trends and best practices.
- Position yourself for career advancement.
- Potential to increase your earning capacity.
- Access networking opportunities.
- Over 95% of our candidates pass their exams on their first attempt
- We offer free exam coaching
- Our facilitators have over 10 years training experience with multiple certifications & experience.
- We have international training experience and have trained in countries such as Ghana & Dubai.
- We have also trained professionals online from countries such as UK, US, Canada, Ireland, Abu Dhabi & Saudi Arabia.
- PMP Training Manual and Notepad
- PMI Handbook & CCR Materials (electronic Copy)
- Certificate of Attendance (35 Contact hours of training)
- MS Project Software introduction
- Case Studies and Scenario based learning
- Project management documentaries and videos (electronic Copy)
- Tea/Lunch break
- PMI registration guidelines
These courses are highly recommended to complement the PMP certification: